Full Name
Lauren Baideme
Job Title
Senior Director of Growth Marketing
Speaker Bio
As Senior Director of Growth Marketing and Marketing Operations at Greenhouse, Lauren leads the company’s demand generation and digital marketing efforts. Lauren believes the secret to successful growth marketing — whether marketing for a garage sale, community business, startup or enterprise — is in knowing where your audience is and what they truly want. In previous roles at LinkedIn and Radius, she consulted with hundreds of organizations ranging in size from small startups to Fortune 500s on their full funnel digital marketing strategies. Beyond generating demand for B2B ventures, Lauren has also been a one-woman marketing team for her parents’ family restaurant, and co-founded an estate planning mobile app called Qwill. Lauren holds a bachelor’s degree in Psychology and Journalism from NYU, a Masters of Library and Information Science from Long Island University, and an MBA from Quantic. She is passionate about DIY projects for her old house, catering to the whims of her family’s cats, and eating artichokes in any and all forms.
Lauren Baideme