Jessica Jaffe is a strategic business leader and expert in product commercialization, supply chain optimization, and category management. With leadership roles at HelloFresh, Roland Foods, and Safeway, she has driven revenue growth, supplier engagement, and operational efficiencies across multi-million-dollar portfolios. Jessica has successfully launched and commercialized hundreds of products, transforming ideas into market-ready solutions that enhance brand portfolios and elevate customer experiences. As a startup advisor, she equips entrepreneurs with the tools and strategies needed to bring products to market and scale their businesses. A Barnard College alum and Babson College MBA graduate, Jessica is passionate about innovation, consumer-driven product development, and helping businesses navigate the complexities of commercialization.